Archive for Marketing

10 Jun 2014

Planning Press Trips with Kids 101

3 Comments Adventures, Family Travel, Marketing, Professional

20140610-125135-46295782.jpg
So if you have been following my Twitter feed over the past 24 hours you might have guessed that I am attending the PRSA Travel and Tourism conference in this beautiful city of Tampa Bay. Lucky for me, I only live 5 minutes away from where the conference is being held, but I also was honored to speak about a few of my favorite things: family travel, social media, press trips, travel, partnerships and PR. I was fortunate enough to be on a panel with Angie Orth of Angie Away and Lee Abamonte, the infamous youngest person to travel to every country in the world on a panel called Dive into Digital: Go Beyond the Traditional Press Trip. These two are travel experts and have so many tips to share every time they talk. My addition to the panel was family press trip planning and how to travel with kids. (And I hope I didn’t scare either Lee or Angie from having kids sometime in their life!)
Read more

11 May 2013

The Best Job Ever

1 Comment Adventures, Marketing, Professional

About a year and a half ago, I stumbled upon a freelance position for some marketing in my hometown. I was introduced to GoGo squeeZ, a healthy applesauce, made for people/ kids on the go. Little did I know, that my relationship with the first person I met at the company would be such a perfect fit for what I wanted to do. It is hard to be a full time working Mom as well as the Stay-At-Home-Mom that I also wanted to be. But this job has been the most perfect job ever for me! I absolutely LOVE what I do, I LOVE the brand, the people and what the future holds for me at this company. My reason for this post is because we are hunting for a few more people in Orlando and South Florida to fill similar jobs, like the one I have in Tampa.

I know I have meet some amazing people through Twitter, Blissdom (That is @EcoChic and I at Blissdom from the GoGo squeeZ suite!) and other places, that might be PERFECT for this job, so I am hoping this post will get a few of you to respond or pass it along to someone else who might be looking for a perfectly balanced position that has great potential too. Feel free to contact me directly too! I’d be happy to talk! The job is below as is how to apply! See you all on the playground!

Tampa@squeezsquad.com

Market Manager (Markets- New York City, Orlando, South Florida, Boston, Washington, D.C., San Francisco, Dallas, Los Angeles)
GoGo squeeZ Squad 
Materne North America
Contract, Part Time

If you are:


Playful

Energetic
Adventurous 

Down to Earth

Imaginative

Outgoing

Entrepreneurial

Passionate

A Kid at Heart

Keep reading, we’re looking for someone just like you…

About Us:
We’re a company called Materne, makers of GoGo squeeZ Applesauce on the Go. You may have seen us at your local grocery store, in the hands of a child at play, or enjoyed by an active family. We work every day to give fruit a little GoGo!
Our delicious applesauce is sold around the world, and we’re pretty proud of it. Once you get your hands on your first pouch of GoGo squeeZ, you won’t want to keep it to yourself either.

It’s not just apples that make up our secret sauce… GoGo squeeZ all natural squeezable applesauce is simple, yummy fun, and it delights like a game of tag or a run through the sprinkler in the backyard. We believe in real fun foods that are easy, smart and fit into families’ busy lives, giving them freedom to say “yes” more often when their kids want a treat.

So, if you like the idea of working with a fun group of people that believe that sharing favorite vacation secrets or helping throw a first birthday is as important as quarterly planning… .Read on!!!

GoGo squeeZ & Materne might just be the right place for you!

About the Job: (In my personal opinion, the best job ever!)

The Marketing Specialist (squeeZ Squad Co-Captain) will spread the word about GoGo squeeZ through sampling and outreach to influencers and local moms. You’ll join a dynamic team of like-minded GoGo lovers that work part time getting GoGo squeeZ into as many hands as possible.

This role calls for the following skills:
Community Guru… basically you’ve been around the block 😉
Proactive self-starter

Excellent attention to detail 

Planning and project management
Dynamic Communicator
Motivating personality

What you’ll be doing:

Overall:
· Assist GoGo squeeZ marketing with assessing potential opportunities and first-class event execution
• Opportunities include:
o Seeding influencers, media, venue partners
o Retail marketing support
o Handing out GoGo squeeZ to potential consumers
· Linking GoGo squeeZ national marketing initiatives with your Local Market including Sampling,
Media outreach, Social Media, Influencer Outreach and more.
· Create detailed monthly recaps to amplify squeeZ Squad activity and ensure continued growth.
Recapping activity monthly to create dynamic communication systems to amplify squeeZ Squad activity to SqueeZ Squad Captain (Eg.-Success stories and event recaps)
· Oversee/manage company resources including product, premiums, and event assets

Day-To-Day Management
· Weekly communication with manager to identify marketing opportunities and challenges, as well as ways to motivate, and educate consumers
· Manage local sampling opportunities and influencers

This is a part-time contract position home based. Candidates should be able to lift at least 30 pounds and provide their own transportation.

This is a fantastic opportunity to be a part of a diverse international company, and a valuable member of a growing team.

Send a resume and anything that might tell us a little bit about you with squeeZ Squad in the subject line to squeezsquad@materne.us. Please include a fun fact about the place you live, and tell us three favorite childhood games. You may use video, photos, web-links, and any other digital media.. just be yourself.